our people
James Adams.
Trainer
James’s frontline experience with an NHS ambulance trust gives him a unique perspective on workplace safety and confidence. His passion, empathy, and sense of humour make him a relatable and effective trainer.
our people
A trainer with a passion for excellence.
James Adams brings extensive frontline experience from his time with an NHS ambulance trust. This experience uniquely positions him to work with many of our clients, spreading the message that safety and confidence at work are paramount.
James’s passion, empathy, and sense of humour, where appropriate, shine through in his training.
James’ testimonials.
‘James as always is so informative and adapts to meet the groups needs. His explanations and support when asking service specific questions are second to none. An amazing trainer and an amazing session. Always learn something new even after doing it for years. Thank you James.’
‘The recent training on managing challenging behaviour was exactly what we were looking for. It fit the brief perfectly, addressing our specific context with clarity and relevance from the outset. The delivery was highly professional, well-structured, and engaging, ensuring that all staff remained involved and able to reflect on their own practice.
What stood out most was the immediate impact it has had on our day-to-day routines and the strategies we use across the school. Colleagues reported feeling more confident and better equipped to manage challenging situations effectively. The flexibility of the training package was particularly valuable, as it was carefully adapted to meet our specific needs and priorities.
Overall, this was a high-quality, impactful piece of professional development that has made a meaningful difference to both staff confidence and classroom practice.’
‘I recently attended a 3-day Managing Challenging Behaviour training course led by James, and it was an excellent experience. The course was well-structured and covered a wide range of practical strategies for understanding and responding to challenging behaviour effectively, I feel more confident after this course.
James was a fantastic trainer—engaging, knowledgeable, and very relatable. He created a comfortable learning environment where everyone felt encouraged to participate and share experiences. His real-world examples and approachable teaching style made the content easy to understand and apply in practice.’
‘Feedback following the recent de-escalation: We had a couple of unpleasant incidents take place in Oxford Street over the weekend and the way the team dealt with it at the moment was honestly faultless! There was no confusion or lack of confidence, a supervisor approached the challenging individuals and calmly asked them to leave the store, afterwards the whole team checked in with each other and it didn’t impact the day whatsoever.’
‘The trainer was excellent. I have had training many times over years, but I’ve never had a training session that not only was informative but also the trainer kept the whole group including myself engaged throughout the whole three hours. The trainer was fantastic and would love to see him do more of our training sessions.’
‘Brilliant session. Trainer was amazing. Thanks very good session and the instructor made it much more interesting than similar training I’ve attended in the past.’
‘Excellent training delivered online by IKON. James engaged us all as we went through how to manage difficult conversations using the LEAPs model of communication in our role as advocates. Highly recommended to all clinicians or anyone who has to be part of listening to difficult conversations/adverse outcomes in health care settings.’
‘Excellent training delivered online by IKON. Highly recommended to all clinicians or anyone who has to be part of listening to difficult conversations/adverse outcomes in health care settings.’
‘It was a really good course and and interactive. Really well delivered and organised. I normally dread these online courses, but I have to say I enjoyed this and learnt a lot.’
‘I now feel so much more confident in my job role after these few days training sessions. Will definitely recommend!’
JAMES ADAMS
‘The culture created within IKON encourages growth and development.’
James’ insights.
Ikon Training
The changing world of conflict: Are your teams trained for the world we now navigate daily?
By James Adams
January 15th, 2026
3 mins
Ikon Training
Behind the scenes: Empowering frontline workers in Children’s Services
By James Adams
August 20th, 2024
4 mins
Ikon Training
Why is report writing so important in NHS Healthcare?
By James Adams
June 11th, 2024
6 mins
Ikon Training
Navigating aggression in retail: Strategies for Conflict Resolution & De-escalation Training
By James Adams
May 15th, 2024
7 mins
Ikon Training
What is the LEAPS Communication Model?
By James Adams
January 10th, 2024
5 mins
Ikon Training
Q&A Video: James Adams, Company Trainer
By James Adams
September 26th, 2023
1 min
Ikon Training
Joining Forces for a Good Cause!
By Louise Ballard
July 31st, 2023
1 min
Ikon Training
Staff Spotlight: James Adams
By James Adams
May 12th, 2022
2 mins
Other team members.
Sam Cherubin
Trainer
Le-Anne Burman
Product & Brand Manager
Trevor Kendrick
Trainer
Joe Freathy
Junior Marketing & Social Media Assistant
Rebecca Groome
Operations Manager
Jason Keeley
Managing Director
Simon Cooling
Business Development Executive
Louise Ballard
Operations Director
James Crown
Training Director
Nick Pamment
Trainer
Kevin Cook
Trainer
Leanne Finch
Training Delivery Coordinator
Jude Slater
Trainer