our people

James Adams.

Lead Personal Safety Trainer – Complex Care & Specialist Services

Drawing on over 20 years of frontline and training experience, James supports organisations operating in healthcare, complex care and specialist service environments, helping staff feel better prepared for the challenges they may face in their role.

our people

A trainer shaped by real-world experience.

James joined IKON Training following a successful career within the NHS Ambulance Service, bringing extensive frontline experience and a deep understanding of the challenges faced by people working in demanding environments.

He believes confidence comes from understanding behaviour, recognising risk early and having the opportunity to practise skills before they are needed in real situations. This practical approach continues to shape the way he delivers learning today.

As Lead Personal Safety Trainer for Complex Care & Specialist Services, James supports the development of specialist practice across IKON, helping ensure learning remains relevant to the realities of modern health, social care and specialist service environments.

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James’ testimonials.

‘James ran a really great session. Lots of useful information and a few interesting, basic techniques on how to stay safe. I really enjoyed it.’

‘Our IKON Training was very good and informative. The trainer was good, he took his time to explain the course thoroughly. He gave space for us to contribute and share our experiences. The overall course was very interactive and I learnt a lot.’

‘James as always is so informative and adapts to meet the groups needs. His explanations and support when asking service specific questions are second to none. An amazing trainer and an amazing session. Always learn something new even after doing it for years. Thank you James.’

‘The recent training on managing challenging behaviour was exactly what we were looking for. It fit the brief perfectly, addressing our specific context with clarity and relevance from the outset. The delivery was highly professional, well-structured, and engaging, ensuring that all staff remained involved and able to reflect on their own practice.

What stood out most was the immediate impact it has had on our day-to-day routines and the strategies we use across the school. Colleagues reported feeling more confident and better equipped to manage challenging situations effectively. The flexibility of the training package was particularly valuable, as it was carefully adapted to meet our specific needs and priorities.

Overall, this was a high-quality, impactful piece of professional development that has made a meaningful difference to both staff confidence and classroom practice.’

‘I recently attended a 3-day Managing Challenging Behaviour training course led by James, and it was an excellent experience. The course was well-structured and covered a wide range of practical strategies for understanding and responding to challenging behaviour effectively, I feel more confident after this course.
James was a fantastic trainer—engaging, knowledgeable, and very relatable. He created a comfortable learning environment where everyone felt encouraged to participate and share experiences. His real-world examples and approachable teaching style made the content easy to understand and apply in practice.’

‘Feedback following the recent de-escalation: We had a couple of unpleasant incidents take place in Oxford Street over the weekend and the way the team dealt with it at the moment was honestly faultless! There was no confusion or lack of confidence, a supervisor approached the challenging individuals and calmly asked them to leave the store, afterwards the whole team checked in with each other and it didn’t impact the day whatsoever.’

‘The trainer was excellent. I have had training many times over years, but I’ve never had a training session that not only was informative but also the trainer kept the whole group including myself engaged throughout the whole three hours. The trainer was fantastic and would love to see him do more of our training sessions.’

‘Brilliant session. Trainer was amazing. Thanks very good session and the instructor made it much more interesting than similar training I’ve attended in the past.’

‘Excellent training delivered online by IKON. James engaged us all as we went through how to manage difficult conversations using the LEAPs model of communication in our role as advocates. Highly recommended to all clinicians or anyone who has to be part of listening to difficult conversations/adverse outcomes in health care settings.’

‘Excellent training delivered online by IKON. Highly recommended to all clinicians or anyone who has to be part of listening to difficult conversations/adverse outcomes in health care settings.’

‘It was a really good course and and interactive. Really well delivered and organised. I normally dread these online courses, but I have to say I enjoyed this and learnt a lot.’

‘I now feel so much more confident in my job role after these few days training sessions. Will definitely recommend!’

JAMES ADAMS

‘The culture created within IKON encourages growth and development.’

 

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